5 Surefire Tips For Effective Email Marketing


Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail.

The best news is that the majority of people who receive permission-based e-mails open, on average, 78% of them.

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. But crafting an effective business email is both an art and a science. Here is a list of factors, potential problems and effective solutions to keep in mind:



1. Spam! Spam! Spam! I don’t need any Viagra!

The average consumer receives more than 300 emails a week, 62% of which are spam. No wonder there’s such hostility towards the industry. But spam filters, bulk folders and “report spam” features are helping consumers become more at ease about the perils of spam. While 89% of users cited spam as a major concern in 2003, that number dropped to 85% in 2004, proportionally to an increase in the use of spam-fighting tools.

So as a permission-based business email marketer, what can you do? One tip is to remind your subscribers to add you to their “safe senders” list. The second, and most important, tactic is to make sure your email marketing service provider has a good relationship with ISPs. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders. When choosing an email marketing software, make sure the company has strict anti-spam policies and complies with the guidelines of Can-Spam.

2. Images and formatting: Why do my emails look broken?

Broken email campaigns are an increasing concern among email marketers, especially since several companies and web-based email providers now block graphics as a measure to combat spam. In fact, according to ClickZ, 40% of email marketing messages delivered to inboxes are “broken.”

This was actually something that came up during Eliteweb’s beta-testing phases, as we had a client in the Canadian Government whose recipients were mostly using highly secure email programs. The solution we came up has now become one of our key competitive advantages.

What Eliteweb does is it publishes every single email marketing campaign sent to a secure location on the web (a location only original recipients of the email can access, thanks to encrypted technology that automatically authenticates the user). The technology also ensures you can track your users’ behaviors, even if they are reading your email campaign at the secure web location.

3. Personalization and relevant content: In a business e-mail, one size does not fit all.

In a recent study by DoubleClick, email users were 72% more likely to respond to a business e-mail if its content was based on the interests they had specified. That number points out the absolute importance of allowing users to choose their own interest groups and have control over which business e-mails they receive. The most popular interest categories, according to the study, are coupons and household goods.

But your coupon is no good unless the user opens the email. Users in the study said the most compelling reason for them to open a business email is the name in the “from” field. So it’s a good idea to make sure your company name is clearly stated there. Another major factor is the “subject” line. Users cite discount offers and interesting news as the most compelling subject lines, followed by new product announcements and free shipping offers.

4. Click-through and conversion: Show me the money!

So the user has opened your email and read the content. Great. But where’s the sale? There’s good news here. For one, consumers are increasingly likely to make purchases as a direct result of a business email campaign. One-third of users in the DoubleClick study had purchased something by clicking a link on an email. Another 42% clicked on an email link for more information, then purchased the product at a later time. Second, online couponing is booming: 73% of consumers have redeemed an online coupon for an online purchase, and 59% have redeemed an online coupon offline.

In terms of industries, the top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods. All companies sending business emails in those categories said between 71% and 80% of recipients have purchased their products because of an email campaign.

There’s no need to fret if your company doesn’t fit in to one of those industries. The overall landscape for email marketing conversions is looking brighter every day. The average click-to-purchase rate has increased nearly 30% since 2004 and the average orders-per-email-delivered rate has increased more than 18% since last year.

5. Stats tracking: who are my real consumers?

E-mail marketing is an increasingly popular tool in effective CRM, and it’s about time more businesses recognize that. First off, if your provider’s email services for business do not include detailed, real-time tracking, you’re getting a raw deal. Real-time tracking is now an industry standard, and it’s highly valuable, as it allows you to see the exact moment a user opens your campaign, clicks on your link and makes that purchase. Studying your users can help you improve your communications efforts, so each campaign performs better than the last (several email service providers also let you compare the performance of your campaigns).

But many marketers are still in the dark. According to a recent WebTrends research, only 5% of marketers are very confident in the measurement of their online marketing efforts, while 26% admit they’re “flying blind.” WebTrends says the low confidence comes from a lack of knowledge when it comes to measurement, which means there’s still a lot of work to be done.

In email marketing, a blind shot won’t take you very far. But if you aim properly by following these essential rules of play, you should soon be reaping the same major results as so many online and offline businesses.

5 Surefire Tips For Effective Email Marketing


Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail.

The best news is that the majority of people who receive permission-based e-mails open, on average, 78% of them.

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. But crafting an effective business email is both an art and a science. Here is a list of factors, potential problems and effective solutions to keep in mind:

1. Spam! Spam! Spam! I don’t need any Viagra!

The average consumer receives more than 300 emails a week, 62% of which are spam. No wonder there’s such hostility towards the industry. But spam filters, bulk folders and “report spam” features are helping consumers become more at ease about the perils of spam. While 89% of users cited spam as a major concern in 2003, that number dropped to 85% in 2004, proportionally to an increase in the use of spam-fighting tools.

So as a permission-based business email marketer, what can you do? One tip is to remind your subscribers to add you to their “safe senders” list. The second, and most important, tactic is to make sure your email marketing service provider has a good relationship with ISPs. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders. When choosing an email marketing software, make sure the company has strict anti-spam policies and complies with the guidelines of Can-Spam.

2. Images and formatting: Why do my emails look broken?

Broken email campaigns are an increasing concern among email marketers, especially since several companies and web-based email providers now block graphics as a measure to combat spam. In fact, according to ClickZ, 40% of email marketing messages delivered to inboxes are “broken.”

This was actually something that came up during Eliteweb’s beta-testing phases, as we had a client in the Canadian Government whose recipients were mostly using highly secure email programs. The solution we came up has now become one of our key competitive advantages.

What Eliteweb does is it publishes every single email marketing campaign sent to a secure location on the web (a location only original recipients of the email can access, thanks to encrypted technology that automatically authenticates the user). The technology also ensures you can track your users’ behaviors, even if they are reading your email campaign at the secure web location.

3. Personalization and relevant content: In a business e-mail, one size does not fit all.

In a recent study by DoubleClick, email users were 72% more likely to respond to a business e-mail if its content was based on the interests they had specified. That number points out the absolute importance of allowing users to choose their own interest groups and have control over which business e-mails they receive. The most popular interest categories, according to the study, are coupons and household goods.

But your coupon is no good unless the user opens the email. Users in the study said the most compelling reason for them to open a business email is the name in the “from” field. So it’s a good idea to make sure your company name is clearly stated there. Another major factor is the “subject” line. Users cite discount offers and interesting news as the most compelling subject lines, followed by new product announcements and free shipping offers.

4. Click-through and conversion: Show me the money!

So the user has opened your email and read the content. Great. But where’s the sale? There’s good news here. For one, consumers are increasingly likely to make purchases as a direct result of a business email campaign. One-third of users in the DoubleClick study had purchased something by clicking a link on an email. Another 42% clicked on an email link for more information, then purchased the product at a later time. Second, online couponing is booming: 73% of consumers have redeemed an online coupon for an online purchase, and 59% have redeemed an online coupon offline.

In terms of industries, the top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods. All companies sending business emails in those categories said between 71% and 80% of recipients have purchased their products because of an email campaign.

There’s no need to fret if your company doesn’t fit in to one of those industries. The overall landscape for email marketing conversions is looking brighter every day. The average click-to-purchase rate has increased nearly 30% since 2004 and the average orders-per-email-delivered rate has increased more than 18% since last year.

5. Stats tracking: who are my real consumers?

E-mail marketing is an increasingly popular tool in effective CRM, and it’s about time more businesses recognize that. First off, if your provider’s email services for business do not include detailed, real-time tracking, you’re getting a raw deal. Real-time tracking is now an industry standard, and it’s highly valuable, as it allows you to see the exact moment a user opens your campaign, clicks on your link and makes that purchase. Studying your users can help you improve your communications efforts, so each campaign performs better than the last (several email service providers also let you compare the performance of your campaigns).

But many marketers are still in the dark. According to a recent WebTrends research, only 5% of marketers are very confident in the measurement of their online marketing efforts, while 26% admit they’re “flying blind.” WebTrends says the low confidence comes from a lack of knowledge when it comes to measurement, which means there’s still a lot of work to be done.

In email marketing, a blind shot won’t take you very far. But if you aim properly by following these essential rules of play, you should soon be reaping the same major results as so many online and offline businesses.

How the Flat Belly Fix system changed my life: My honest experience of the 21 days fat burn system

HOW I CAME TO KNOW ABOUT THIS FLAY BELLY FIX SYSTEM

Most of us are unhappy with the ways our bodies look. but trust me if your belly keeps peeping out of your expensive shirts , that just pisses you off. I used to weigh about 114 kilo grams. I was kind of depressed with my body and situation but still had some hope to become fit. I joined the most expensive gym near me and that too with the prime membership card . Once I was done with my office , I used to run to my gym and workout for hours . I just wanted to be A GUY who is fit and strong as many guys are out there . After months of dieting and workouts here I was loosing 15 kilograms, I mean seriously? Only 15 kilograms?? But again within a month I was back to 113 kilos of fat in me. Now here is a very important thing which I knew,if I had to look slim and trim then the only option was workouts and dieting for my whole life. because once I was out of track everything was back to fat again. This was practically not possible of me. One day a mentor and gym friend of mine suggested me this 21 days flat belly fix system. now here is the thing that changed the way I am.

THE FLAT BELLY FIX SYSTEM : MY EXPERIENCE OF USING IT

Unlike traditional diet or weight loss programs that aim at monitoring every aspect of your diet and exercise regime, Flat Belly Fix aims at sharing knowledge and information to help you innately understand weight loss principles. This program isn’t about what to eat or what not to eat. It isn’t about what exercises you should do or how much you should sweat either. This was very important for me as a person who likes having creative freedom in all aspects of my life.

You use any weight loss program , the only advise you will get there is how to loose weight , how to cut fat but how flat belly fix is different is that it tells you how to continue maintaining your weight loss results.

I could see the results just after a week of following the schedules and i was shocked once completed the 21 days cycle. It completely highlights natural eats and active workouts but in correct proportions and considering WHAT YOUR BODY ACTUALLY WANTS.

WHAT YOU GET IN THIS 21 DAYS FLAT BELLY FIX SYSTEM?

Unlike many traditional weight loss programs, Flat Belly Fix has a three-pronged approach that I particularly liked. Apart from providing you with nutritional information as well as exercise instructions, the program also comes equipped with a smoothie recipe guide.

You get an interesting read available in a downloadable PDF e-book format and helps you understand everything related to health, nutrition, fitness and eating patterns. By covering topics such as human anatomy, the right eating schedule to maintain weight loss, triglycerides, serving sizes and proportions, insulin etc., you’ll have all the information you need to go ahead with weight loss and maintenance.

You can get your 21 days flat belly fix system here

This system has not only helped me to loose 81 lbs of my body weight but also I am maintaining my body pattern easily and without much efforts. Also many of my natural and common problems like skin disorders hair problems are gradually decreasing without and special care . I advise you to go through this system and see the changes because we can only trust the things that have generated changes in us. But as an user of this 21daysflatbellfix system I am advising you to go for this exclusive weight loss guide.

The 21 Day Flat Belly Fix Review : Did it really help me out to loose desired weight?? MY PERSONAL EXPERIENCE

HOW I LOST 81 LBS?

Hey everyone ! My name is Pavan Patel and for everyone out there struggling to loose weight , I am here to tell you read this because there is hope.

I am a regular office guy busy with my cabin every time. The regular sitting and unhealthy eating lifestyle of mine gave me a very beautiful present that is, a big belly and 114 kilograms of weight. Trust me this is the most shameful assets that you can carry with you. I ran to expensive gyms, consulted good dietitians followed them but there was not much or I can say the desired change I wanted. Because I couldn’t balance everything at once. And even once when I lost few pounds I was back to my regular shape. One of my gym mentors suggested me to take the 21 DAY FLAT BELLY FIX SYSTEM. Though I was not comfortable to go with it at the very first time , but guys trust me it created magic for me.

WHAT IS THE 21 DAY FLAT BELLY FIX SYSTEM AND WHAT YOU GET IN IT :

The  program can help you lose weight without starving yourself and without any strenuous exercise.

According to the MAKERS {Todd Lamb} the programs covers :

  • Lose a lot of weight. He claims this product helped a friend of his lose over 84 lbs of fat in just a couple of months with one super simple morning habit. 
  • Burn fat easy as hell. He says his fat-burning tea contains a “secret spice” that helped his wife shed 23 lbs of unwanted fat.
  • Lose weight fast as heck. He claims this product can help you get a lean, flat belly in just 21 days.

However, can the 21 Day Flat Belly Fix program legitimately help you lose weight? Let’s see…

What is The Flat Belly Fix?

In 21-days, you can have healthy habits  embedded into your lifestyle so that you can continue on your new weight loss journey easily and effortlessly. The Flat Belly Fix is a comprehensive system that serves as your nutritional coach and fitness trainer for the next 21 days, providing you with step-by-step instructions, exercises, food lists, nutritional information and much more. It incorporates both food and exercise which is a huge benefit, as sustainable weight loss is 80% diet and 20% exercise.

In addition to the action plans provided to you, The Flat Belly Fix provides you with an abundance of information so you have all the knowledge needed to understand your body and weight loss, and what needs to be done to live a healthier, happier life.

The program focuses on two fundamental principles, which are:

  1. Hunger and Appetite
  2. The Energy System Shift

The first principle is all about learning how your nervous system and endocrine system play a role in your weight loss, and the second principle is all about learning how to shift your body so that it burns sugar for energy instead of storing it as fat. Then, it teaches you how to put this information into action.

You receive immediate access to the program as soon as you purchase. This allows you to get started right away. You just go in and download the content onto your tech devices, such as your computer, laptop, tablet or smartphone. The content includes:

  • The main system
  • 7-Minute Flat Belly Protocol
  • Smoothie Recipes

There’s also a core type quiz you can take to figure out what the best and worst workouts and foods for you.

Now, if you still aren’t sure 21 days is all you need to reshape your habits into healthy ones that help you get in the best shape of your life, you do have two months to give it a try with the 60 Day Money Back Guarantee. Though, science has proven that it can take as few as 18 days to form a new habit – and that’s a fact.

Despite only being for 21-days, The Flat Belly Fix is a comprehensive program that has taken the time to detail each and every step along the way, guiding you towards weight loss. It provides you with an abundance of information so you know exactly why this approach will work to help you achieve your goals. Then, it gives you step-by-step instructions to turning your newfound knowledge into action.

There is nothing extreme about it either. You don’t have to count calories or restrict your diet to nothing more than green vegetables, nor do you have to spend hours at the gym or even get a gym membership. You just have to work through the process of making simple adjustments with your diet and activity levels and by the end of the program, you’ll have formed new habits that allow you to continue on this new journey. Also you will have a better metabolism and immune system once you start following it because it teaches you to eat natural.

Just go for it once , It take s a 30 days money back guarantee if you don’t see the results but you wont need , i am sure. I almost lost 81 lbs without any extreme workout and diet plans. The best part of it is that it not only teaches you how to loose weight but also how you can manage the weight loss for an extreme long time cycle , which you can never find anywhere. This was my personal experience of using it.

Go for it , You can click down here to get your access to the 21 day flat belly fix system :

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Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.

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